Ready-aim-fire doesn’t work as well in non-profits

Rod Drury has said that “It’s not the big that eat the small, it’s the fast that eat the slow”.

The biggest examples of this are companies like Uber and Airbnb who moved very quickly to secure large portions of the market.

Eric Reis is another classic advocate of this and centres most of his hit book “The Lean Startup” around the idea of moving fast…