Stuart Robinson

Oct 28, 2020

1 min read

How to find out what customers want

Photo by Kelly Sikkema on Unsplash

When you’re launching a new product or service, there are many ways to decide what features or qualities to include.

There is a scale between Steve Jobs’ approach of “I know exactly what customers want, customers don’t know what customers want” and the approach of running multiple research groups with as many different customers as possible.