Get over yourself and your amazing qualities

Photo by Steve Harvey on Unsplash

What you’re selling may have 100 amazing qualities.

You are going to care about all of them and you are going to understand all of them.

Your customers won’t care about all of them and, if it’s their first time coming across it, they’re not going to understand that you offer any of them yet.

--

--

--

Building internet things and eco-friendly cooking aprons. Twitter: @sturobinson

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Attention publicists and corporate communicators: Here’s the only tool you need to ensure an…

10 Tips for Choosing a Domain Name for SEO

6 Steps For Email Marketing To Grow Your E-commerce Store

6 steps for email marketing to grow your e-commerce store

We need to talk about branding in web design

Why Marketing On Medium Is A Great Idea

7 Stats That Show The Future of Marketing Is Mobile & Customer-First

Everything You Need to Know About Marketing for Virtual Assistants

Social Media Monitoring Tools — How to Select the Right One

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Stuart Robinson

Stuart Robinson

Building internet things and eco-friendly cooking aprons. Twitter: @sturobinson

More from Medium

Friday Five: Why marketing is about the whole business

Why You Hate Sales

Printing-On-Demand Isn’t Going To Make You Wealthy

“Don’t do it for the money” with Mary Lyons