Clients want you to think — clients need you to ask questions

Photo by Joseph Frank on Unsplash

It’s not the client’s job to specify exactly what they want and how they want it done.

It’s the client’s job to set their objectives. It’s the consultant/ designer/ engineer/ advisor’s job to find the best solution that achieves those objectives.

That means that if you’re working for a client, the most important thing isn’t to find…